1:00 Where it all began
4:00 Evolution of the Gay Business & Marketing Made Easy Podcast the beginning of the blog
6:34 Jenn T’s many hats
Sally Hogshead – The Fascination Advantage
8:40 Marketing to the LGBT community/The Plumber Fiasco
12:12 Educating business owners – LGBT Chamber of Commerce
15:31 LGBT marketing today
17:18 Wells Fargo Ad
18:43 The Chobani Ad
21:40 LGBT Advertising/Marketing – Behind the Scenes
22:43 When Marketing does not understand LGBT
24:00 LGBT Today
25:58 HRC Ratings/Corporate Quality Index – The Best and the worst.
30:27 “But You Don’t Look Gay” book
33:34 Assumptions of LGBT people
38:22 Faux Pas in LGBT
43:59 Rejuvenation/Unplugging
45:47 Once a year 1 Week of Disconnecting
47:38 Getting Information and Inspiration
49:28 Career in the next 5 years and the influence on the LGBT community
53:13 Failures, Risks and Learnings
58:21 The future of the LGBT community
Jenn T. Grace teaches straight people how to market to gay people and gay people how to market themselves. Upon noticing a need in the marketplace for educational tools aimed at well meaning straight allies, she set out to fill the void in 2012. In addition to educating straight audiences, she also coaches gay entrepreneurs in one-on-one settings to help them grow their businesses. She has written two Amazon Best Selling books and is currently working on several others. As a blogger, podcaster and speaker you can find Jenn involved in anything where business intersects with lesbian, gay, bisexual and transgender (LGBT) issues. She has been in the LGBT marketing space since 2006 and holds a M.S. in Integrated Marketing Communications from Golden Gate University and a B.S. in Communications from Salem State University.
Based in Hartford, Connecticut you can follow Jenn on Twitter or connect with her on LinkedIn.
